Our Team

Stanton Bradford Smith

Chief Storyteller | Partner

Stan Smith has built extensive Public Affairs, Government Relations, Investor Relations and Communications Marketing experience through his involvement in the political, governmental, professional sports and corporate arenas.

A veteran of private enterprise and charity involvement, Stan is a partner at Smarter Story and is active in the charitable arena as the Chairman Emeritus of the AT&T Jeb Bush Florida Classic raising over Five Million Dollars for Cystic Fibrosis since 1996.

Stan formerly headed up the conceptualization, brand creation and media rollout of MyFlorida.com the State of Florida’s Official Web Portal. The MyFlorida brand now appears on over 20 million auto license plates.

Previously, he served as Director of Communications at Huizenga Holdings, Inc. (HHI), and personal spokesman and speech writer for H. Wayne Huizenga, world renowned entrepreneur who built three Fortune 500 companies; Waste Management, Blockbuster and AutoNation. Stan conducted media relations and internal communications between HHI and five NYSE public companies, various private companies and the Miami Dolphins, Florida Panthers and Florida Marlins sports franchises. Prior to working for Mr. Huizenga, Stan held a number of positions in the public affairs arena, including Director of Communications for the Florida Department of State in 1995,

Prior to that he served as a writer, narrator and publicist for Kentucky Educational Television and is a 1986 graduate of Wheaton College in Illinois.

Stan received his first Associate Producer credit for a feature length film for “Fatboy The Movie” released in 2005 and also is active in the Florida Association of Broadcasters. A student of politics since birth, Stan inherits his love and participation in public affairs from his Grandfather, Sherman Smith who was part Hatfield and served as Sheriff of Logan County, West Virginia presiding over the end of the famed Hatfield and McCoy battle. Stan is the son of the late Dr. Sherman B. Smith, a family doctor, who practiced medicine in Noble County, Ohio delivering 2,000 babies in ten years and serving for 26 years as an elected Democrat County Coroner.


Ronald L. Polito [AKA RonO]

Chief Convergence Officer | Partner

RonO’s vast experience in Production, Event Management, Advertising and Digital Convergence creates a dynamic combination that has helped him to earn recognition as one of the pioneers of today’s technology revolution.

As a respected member of the production, advertising and technology community, RonO has advised staff at Oprah’s Harpo Productions, about how to incorporate interactive media, future IT strategy, and Dconvergent technology into the various media channels of their business.

During the Presidential Campaign of 2000, the State of Florida hired RonO to produce the State of Technology address for Governor Jeb Bush. Through the use of interactive media, live webcasting and Dconvergent technology, this media event allowed the world to see why the State of Florida has become the leader in utilizing the latest in technology to run state government.

Before this event, Mr. Polito produced a full-scale public relations campaign, along with a national media event, that simultaneously, branded and launched MyFlorida.com as the official state portal for Florida’s citizens and state employees to interact with state government.

Over the years, RonO’s creative, technical and management skills are sought after by advertising agencies BBDO/Chicago, Chiat Day, DDB Needham, and others, to act as Producer to create commercials for  McDonald’s, Kahlua, Chevy, Equal, KFC, Sears, and Sony, just to name a few.

Previously, RonO served as Executive Producer for Swell, where from 1988 until 1998, he guided a small business into a multimillion dollar enterprise. His leadership and innovation with marketing, facility management, and technology implementation, transformed Swell to become the leader of the post production community of Chicago.

In the early 1990s, before the concept of nonlinear editing was accepted and understood in the advertising and film community, RonO forged the trail with a company called AVID Technology, which is now the standard by which most films, music videos, commercials and television shows are creatively edited. Becoming one of the first to embrace and incorporate the idea of creatively editing commercials and films with a computer, Ron led the way to placing the technology into the mainstream of the Chicago production and advertising market.

Currently, RonO also serves as Chief Technology Officer for Stand Strong USA, Executive Producer of RainUp and Pivotal Pictures in Chicago, Co-Founder of the Thank You First Responder Organization. He is also well-known in the music industry as a Tour, Production or Stage Manager for acts such as Ezra Furman and the Harpoons, The Redwalls, The Fray, Liz Phair, The Freddy Jones Band, Andrew Bird and The Whigs.


Steve Hull

Media Guru

Steve Hull has a broad range of corporate and non-profit association work providing the best in public relations, lobbying, TV and radio time buying, media production, TV commercials and documentaries to tell your story and advocate for your policies.

Hull has served as the prime Florida public affairs consultant for Shell Oil’s Exploration Division, is the public affairs director for Fox Sunsports Network in Florida and works as the chief public affairs and public relations consultant for the Florida Cable Telecommunications Association.

He has worked with the Florida Medical AssociationEverglades’ preservation organizations and was the award-winning lobbyist and public relations director for the Florida Society of Ophthalmology.

Hull has headed up the team that provided media training for corporate executives, business development organizations and for a full spectrum of elected public officials.

He has served a consultant to the National Governor’s Association and has helped win several issue oriented causes in Florida including High Speed Rail, several pro-business constitutional amendments and local bond issues.
As press secretary to Governor Bob Graham of Florida, Hull helped oversee advertising and public relations efforts that promoted Florida as the top business friendly state in the nation. He also has worked with the U.S. Agency for International Development (U.S. AID) in Haiti and Costa Rica to promote business investment and tourism.

He has won over 20 awards for his work as a documentary TV director with a special emphasis on business and public affairs programming.  He won an Emmy nomination, several Telly awards for excellence in television and was part of the team that won 5 Beacon awards for cable TV public relations and public affairs initiatives

Prior to his consulting work, Hull was a journalist and an editor for the St. Petersburg Times, Palm Beach Post, Miami Herald owned community papers, the Coral Gables Times and South Dade Guide, assistant news director for ABC’s WPLG TV station in Miami. He also worked as an intern for the Atlanta Journal and was a campus correspondent for Time and Life magazines. A Business Administration graduate of the University of Florida, Hull was editor of the school’s daily newspaper the Alligator, which was named the best college newspaper in the nation under his leadership. He is also a member of the school’s leadership fraternity Florida Blue Key and was a member of the UF Hall of Fame.