The Art of WarBefore the introduction of movable type, thoughtful strategy was already in play. Farmers knew when to plant in order to enjoy the harvest. Carpenters measured twice and cut once to avoid costly mistakes. It’s the same today as Chess players look as many steps ahead as possible in order to anticipate and influence the competitor. Step one of a Smarter Story requires a command focus on strategy and research designed to lay a solid foundation for arriving at the winner’s circle on budget and on time.